Hey, I’m Simona
I’m a Toronto-based content designer currently working for a major Canadian bank.
I spend my days simplifying complex financial information. My goal is always to meet users where they’re at, providing them with clear and compelling content.
I have over 8 years of experience writing, editing, and creating content strategies in both in-house and agency roles.
Where I excel
Stakeholder relations
Managing multiple (often competing) priorities from various teams, all while keeping the user top-of-mind.
Honing brand voices
Understanding your brand and crafting content that resonates with your audience.
Strategic messaging
Knowing what to say and how to say it.
Simplifying content
Making complicated topics easier to understand.